INSIGHT Antioxidant: Natural Protection for All Hair Types

INSIGHT Antioxidant Hair exposed to constant stress due to mechanical damage, weather and other external factors needs both reliable protection and effective treatment to repair damaged hair structure. To take care of weakened and damaged hair, you should use special shampoos and conditioners enriched with antioxidants such as the INSIGHT Antioxidant series.

In modern conditions, our hair, as well as our entire body, is exposed to many more harmful external factors than a couple decades ago such as polluted air, UV rays, etc. Some of these factors cause the increased production of free radicals. The term “free radicals” refers to atoms, molecules, or ions that have unpaired electrons. These unpaired electrons make most free radicals highly chemically reactive towards other substances, or even towards themselves.

We can’t say that free radicals are unconditionally harmful because they play an important role in some of biological processes such as the intracellular killing of bacteria. However, excessive amounts of some kinds of free radicals can lead to cell injury. There is a theory that organisms age because cells accumulate free radical damage over time (the so-called free radical theory of aging). As far as hair is concerned, free radicals may be the cause of excessive hair loss, brittleness, reduction of hair flexibility and elasticity.

The increased formation of harmful free radicals in cells can be caused by various factors such as environmental pollution, bad weather conditions, and exposure to elevated temperatures (especially when combined with exposure to UV radiation). When your body’s natural defence mechanisms designed to minimize the damage induced by free radicals and to repair the damage that has already occurred do not cope with the increased formation of the free radicals, you need special antioxidant protection.

Antioxidants play a key role in minimizing free-radical-induced damage. Free radicals are produced during a chemical reaction called oxidation. Antioxidants are molecules that inhibit oxidation and thus prevent the formation of free radicals. Many vitamins (for example, vitamins A, C and E) have antioxidant properties.

INSIGHT presents a special line of hair care products designed to meet the specific needs of the hair exposed to factors that increase the production of free radicals (weather, pollution, dyes, etc.). The INSIGHT Antioxidant series contains a special antioxidant complex. The complex comprises natural oils and extracts that minimize the harmful effects of free radicals and have a remineralising, soothing, conditioning, strengthening, detangling, and revitalising effect.

Organic carrot extract is one of INSIGHT Antioxidant’s key active ingredients. This extract is extremely rich in beta-carotene (the most well-known provitamin A). Beta-carotene is a red-orange pigment abundant in many fruits and plants, including carrots. It is known for its pronounced antioxidant properties. Besides beta-carotene, carrot extract contains flavonoids (bioflavonoids) that also demonstrate antioxidant activity.

Another important ingredient of INSIGHT Antioxidant’s antioxidant complex is hazelnut oil. Unlike olive oil, jojoba oil or shea butter, hazelnut oil isn’t the most frequently used cosmetic ingredient. INSIGHT’s specialists have chosen it for the antioxidant hair care line because of the high content of unsaturated fatty acids, vitamin E, vitamin C and B vitamins. As a cosmetic oil, hazelnut oil is valued for its revitalising and rejuvenating properties. It strengthens your hair and prevents excessive hair loss.

Jojoba oil contained in INSIGHT Antioxidant products help to repair the hair damaged by dyeing, bleaching, blow drying, hot styling, and other kinds of external impact. The oil helps to normalise the hydro-lipid balance in your hair and scalp, prevents dry and brittle hair. Jojoba oil is rich in valuable amino acids, vitamin E, and liquid wax esters of fatty acids.

The last, but not the least, important active ingredient of INSIGHT’s antioxidant hair care complex is soy bean oil. This oil effectively stimulates hair growth, restores your hair’s healthy shine, provides a moisturising and nourishing effect, and helps to keep your hair hydrated. Soy bean oil is rich in vitamin C, vitamin E, and a number of minerals such as potassium, phosphorus, iron, calcium, magnesium, zinc, and sodium.

The INSIGHT Antioxidant line consists of three hair care products – a shampoo, a conditioner, and a hair mask. They are suitable for all hair types. The shampoo cleanses the hair gently, yet effectively, and protects it from external aggressions. The conditioner strengthens your hair from the roots to the ends, detangles the hair without weighing it down, provides a moisturising and toning effect. The mask provides deep nourishment, protects the hair and makes it look brighter.

All INSIGHT products are 100% made in Italy by ELEY s.r.l. They are free of SLS/SLES (sodium lauryl/laureth sulfate), mineral oil, parabens, artificial colourants, silicones, and other potentially harmful or irritating ingredients. All products have pH 5,0-6,0.

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